The push to streamline the company's bloated list of food offers could also bring an end to McDonald's All-Day Breakfast menu, which it introduced in 2015 to try and get people back into the restaurant. When McDonald's began to push for speedier service, some franchisees were allowed to cut items from the all-day menu which included morning classics including the Egg McMuffin, the Sausage McMuffin, sausage biscuits, hotcakes, and hash browns (via McDonalds). The All-Day Breakfast menu was dropped altogether when the pandemic hit, which is about the time when restaurants had begun to notice positive changes to the quality and speed of their service.
In a survey, McDonald's franchisees say they voted overwhelmingly against the return of the All-Day Breakfast, and it's not likely to make a comeback in July, which is when the Wall Street Journal said McDonald's would be bringing back two versions of their famous Quarter Pounder, the Bacon McDouble sandwich, and three desserts.
But just because its return isn't on the horizon doesn't mean the All-Day Breakfast menu won't be making a comeback at all. In the end, it could come down to what it is that McDonald's and its fans prefer to see — the return of items like the All-Day Breakfast menu, or better service overall.
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June 23, 2020 at 09:38PM
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Why McDonalds might get rid of its All-Day Breakfast - Mashed
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